Increased tourism focus on Main Street, McLaren Vale

Published on 26 March 2021


A new plan to encourage visitors to stop, stay and spend in McLaren Vale has been approved by council this month.

The five-year McLaren Vale Main Street Tourism Vision Action Plan has been developed in partnership with the McLaren Vale Business and Tourism Association. The action plan has been guided by engagement with local residents and businesses as well as visitors to the region.

Using Your Say, the three stages of engagement included:

  • Stage 1: Understanding what we have – achieved via a visitor engagement survey and a street mapping audit
  • Stage 2: Informing the vision – achieved by surveys and workshops
  • Stage 3: Draft vision – achieved via a quick poll using the draft vision and artist impressions

Throughout the engagement stages, there were some great ideas to improve Main Road McLaren Vale, to create a more enjoyable place to wander, shop, eat and experience.

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